Reference Studios GmbH is a holistic communications agency founded in 2017 by Mumi Haiati, based in Berlin, Germany, with an additional location in Milan. The agency focuses on connecting youth culture with luxury fashion, playing a significant role in fashion communications, particularly during events like Berlin Fashion Week.The company offers a variety of services, including event management, brand strategy, and creative direction. It organizes high-profile events such as the "Intervention" showcase, featuring top international designers. Reference Studios also develops brand strategies that appeal to both youth culture and luxury markets, emphasizing innovation and community engagement. Recently, the agency has expanded into product development with AI-powered fragrances, showcasing its interest in merging technology with luxury offerings.